Hudson Avenue Advises Huron Capital and Horsepower Automotive Group on its Acquisition of Flatline Van Company


Hudson Avenue Partners (“Hudson Avenue”) is pleased to announce that Horsepower Automotive Group (“HPAG” or the “Company”), a Huron Capital portfolio investment, has acquired Flatline Van Company

Hudson Avenue acted as exclusive financial advisor to Huron Capital and HPAG in arranging financing to support the acquisition

About Horsepower Automotive Group

Horsepower Automotive Group operates as a holding company for off-road automotive aftermarket brands Addictive Desert Designs, DV8 Offroad and Rago Fabrication. Addictive Desert Designs, DV8 Offroad and Rago Fabrication collectively offer a range of aftermarket accessories for Jeep, Toyota, Raptor, Bronco and other truck / SUV enthusiasts looking for tough, durable and stylish designs to set them apart on the trails. Addictive Desert Designs was born from an addiction to push the limits of design, a passion for customizing vehicles and a love for the desert. DV8 understands that, along with style, Jeep enthusiasts need functional, reliable equipment that also protects their investment. Rago Fabrication focuses on providing sleek and strong mounting solutions for overlanding gear.

For additional information, visit www.ragofabrication.com, www.addictivedesertdesigns.com, www.dv8offroad.com and www.flatlinevanco.com.

About Huron Capital

Huron Capital brings a people-first and thematic approach to private equity investing in secularly relevant and fragmented sectors of the North American services industry. We pride ourselves on an unwavering commitment to candor, trust, accountability, and transparency in our relationships with management teams, investors, advisors, and employees. Founded in Detroit in 1999, we partner with entrepreneurs and management teams, empowering their companies to new levels of excellence. We provide resources to help companies grow by professionalizing operations, improving service offerings, executing M&A strategies, and accessing new markets. Huron Capital has managed over $1.8 billion on behalf of a global institutional investor base. We fulfill our commitment to all stakeholders by employing a repeatable playbook to drive thoughtful value creation, showcased in over 270 acquisitions since the firm’s inception.

For additional information, visit www.huroncapital.com.

Hudson Avenue Partners