Hudson Avenue Advises Insignia Capital Group and New Engen on its Acquisition of Grapevine.AI
Hudson Avenue Partners (“Hudson Avenue”) is pleased to announce that New Engen, an Insignia Capital Group (“Insignia”) portfolio investment, has acquired Grapevine.AI
Hudson Avenue acted as exclusive financial advisor to Insignia and New Engen in arranging financing to support the acquisition and future growth needs of the combined platform
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. With a passion for building brands, a drive to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, New Engen keeps its clients at the cutting edge of digital marketing. Managing around $1B in annual ad spend, New Engen has received numerous accolades, including 2022 Google Premier Partner of the Year for driving online sales, the 2025 Digital Agency of the Year Award and is an Inc. 5000 Fastest Growing Company.
For additional information, visit www.newengen.com
About Grapevine.AI
Grapevine.ai is a technology-enabled performance content platform that helps brands scale paid social through creator-driven content and whitelisting solutions. The Company streamlines creator sourcing, content production, and campaign activation to deliver authentic, high-performing social assets optimized for conversion and measurable ROI.
For additional information, visit www.grapevine.ai
About Insignia Capital Group
Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors. Insignia partners with company founders and their teams to help drive growth and achieve true business potential.
For additional information, visit ww.insigniacap.com
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