Hudson Avenue Advises Insignia Capital Group on the Recapitalization of its Portfolio Company, New Engen
Hudson Avenue Partners (“Hudson Avenue”) is pleased to announce that New Engen, a portfolio investment of Insignia Capital Group (“Insignia”), has completed a recapitalization transaction providing a distribution to shareholders, while delivering a highly-efficient capital structure and ample liquidity to support growth
Hudson Avenue acted as exclusive advisor to Insignia and New Engen in arranging the financing to support the recapitalization
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. With a passion for building brands, a drive to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, New Engen keeps its clients at the cutting edge of digital marketing. Managing around $1B in annual ad spend, New Engen has received numerous accolades, including 2022 Google Premier Partner of the Year for driving online sales, the 2025 Digital Agency of the Year Award and is an Inc. 5000 Fastest Growing Company.
For additional information, visit www.newengen.com
About Insignia Capital Group
Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors. Insignia partners with company founders and their teams to help drive growth and achieve true business potential.
For additional information, visit ww.insigniacap.com
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